In a world where profit-making is of utmost importance, there are also those who look at problems faced by persons without the means to hygiene products and decide to help them.
This is the story of Arunachalam Murunganatham, a social entrepreneur who has helped rural women all over the country by coming up with an idea that ensures that feminine hygiene products are made affordable by curtailing production cost of these products.
After four years of comprehensive research, Arunachalam came up with the idea and built a machine which would assist in the production of such products, but curtail down every cost entailed in producing it.
Contrary to large scale production models which require massive capital as initial investment Murunganatham’s model-machine is easily available and accessible as it enables small business scale players to generate employment and wealth in the most neglected sections of society.
Apart from curtailing production prices of such products, Murunganatham has also managed to help generate employment for thousands of persons with this machine based approach.
Having founded Jayashree Industries, which markets these machines to rural women all over India and provides them with employment and a way to uplift them from poverty, Murunganatham has in his stride changed the scenario for rural India.
Despite offers from several corporate entities to commercialize his venture, he has declined to sell out and continues to provide these machines to self help groups run by women all over India. While many such individuals with social outlook are needed, the Harmony Foundation joins in with the rest of the country to salute this innovative and intrepid man.